Amazon TikTok Shop Results About Blog Free PPC Analyzer
About BrandGrowthIQ

We Built This Because
the Agency Model
is Broken.

We've been on every side of Amazon — as sellers, as Amazon employees, and inside agencies. We saw the same pattern every time: too many clients, recycled playbooks, and zero accountability for actual business outcomes. We built BrandGrowthIQ to be different by design.

11+
Years across the Amazon ecosystem — as a seller, an employee, and an agency operator
4
Maximum clients at any time — hard cap, not a talking point
0
Recycled playbooks. Every strategy is built from scratch for your brand and your margins
MG
Michael
Founder, BrandGrowthIQ
Amazon Seller
Ex-Amazon Employee
Ex-Agency Lead
New York, NY

I've Been on Every Side
of the Amazon Table.

I started as an Amazon seller — building and scaling my own brand, learning firsthand what it takes to grow profitably on the platform. That meant figuring out the ad structure, the listing game, the inventory math, and what it actually costs to compete.

Then I went inside Amazon. Working there gave me a different vantage point — understanding how the platform prioritizes products, how the algorithm rewards certain behaviors, and what moves actually matter versus what brands think matters.

After that, I moved into the agency world. And that's where I saw the problem clearly: most agencies are selling a service, not solving a business problem. The same campaign structures, the same reporting templates, the same playbooks — applied to every client regardless of their goals, margins, or category.

BrandGrowthIQ is my answer to that. A small, deliberate operation where the people you talk to are the people doing the work — and where every strategy starts from your numbers, not ours.

Foundation
Amazon Seller
Built and scaled a brand on Amazon — learned the platform from the ground up, including PPC, organic ranking, SnS, and margin management.
Inside the Platform
Amazon Employee
Worked inside Amazon — gained a deep understanding of how the platform actually operates, what it rewards, and how decisions get made at scale.
The Agency Side
Agency Operator
Ran client accounts at an Amazon agency — and saw exactly where the model breaks down: too many clients, too little ownership, too many recycled strategies.
Now
Founder, BrandGrowthIQ
Built the anti-agency — capped client roster, custom strategies, full accountability. 11+ years of experience applied to a small number of brands at a time.
The Anti-Agency

Why We Built It
This Way.

The agency model has a structural problem. We didn't try to fix it from the inside — we built around it.

Most Agencies

Built to Scale Revenue. Not Your Results.

30, 50, 100+ clients managed by junior account managers following a template
Same campaign structure copy-pasted across every client, regardless of category or margin
The founder sold you — someone else manages you
Optimizing for ROAS and impressions, not profit margins and business health
Amazon-only thinking — ignoring external traffic and cross-channel growth
Monthly reports that look impressive but don't explain what actually happened
BrandGrowthIQ

Built to Scale Your Business. Not Our Client List.

4 clients maximum — we don't add a client until we have the bandwidth to do it right
Custom strategy built around your specific products, margins, and competitive landscape
The people you talk to are the people doing the work — no handoffs, no layers
Profit-first metrics — TACoS, margin, and sustainable organic growth over vanity numbers
External traffic strategy included — TikTok Shop, social, and off-Amazon channels that feed Amazon rank
Honest reporting — the good and the bad, with a clear explanation of what we're doing about it
Principle 01

Cap First, Scale Second

We don't take on a new client until we have the capacity to genuinely serve them. Four clients is the ceiling until we grow the team — and when we do, the ceiling goes up deliberately, not opportunistically.

Principle 02

Strategy From Scratch, Every Time

There is no playbook we pull from a drawer. Your competitive landscape, your margin structure, your category dynamics — these determine the strategy, not what worked for a different brand last quarter.

Principle 03

The Whole Business, Not Just the Ads

Amazon growth doesn't happen in a vacuum. External traffic, TikTok Shop momentum, off-platform content — these feed organic rank, review velocity, and SnS adoption. We look at all of it.

Small Team.
Full Accountability.

We're a small team by choice. Every person at BrandGrowthIQ works directly on client accounts — there are no account coordinators relaying messages or junior analysts running campaigns under a senior name.

When you're a client, you have direct access to the people making decisions about your account. That's not a perk — it's how the whole model works.

We operate like an in-house team that happens to bring cross-brand pattern recognition. We've seen what works across categories and competitive environments — and we apply that knowledge inside your specific business context.

Direct team access No account managers between you and the strategy. You talk to the people building and running your account.
Profit-first approach We optimize for margin and sustainable growth — not the metrics that look good in a monthly report but don't move your bottom line.
Long-term thinking We build infrastructure — organic rank, Subscribe & Save, external traffic loops — that keeps working without ad spend propping it up.
Full-channel view Amazon, TikTok Shop, external traffic — we look at how every channel can strengthen the others, not just optimize each in isolation.

One Spot Left.
Let's Talk.

We're at 3 of 4 clients. If you want the last spot before we close the roster, start here.

Free Tool — No Signup Required

Start With the Free PPC Analyzer

Upload your Sponsored Products Search Term Report and see exactly where your ad spend is leaking — in 60 seconds, no email required.

Winning keywords ranked by revenue & conversion rate
Zero-order keywords flagged — wasted spend identified
Negative keyword list formatted for Seller Central upload
Runs 100% in your browser — your data never leaves your device
Try the Free Analyzer →

No email. No account. No strings.

Free 30-Min Strategy Call

Talk to the Founder Directly

Not a sales call. A real conversation about your account — what's working, what's holding you back, and whether we're the right fit. We'll pull up your data live.

Live account review — your actual numbers, not a demo
Honest assessment of where your growth is being left on the table
You talk directly to Michael — no intake form, no pre-call screening
No pitch deck. No pressure. Just a straight conversation.
Book a Free Strategy Call →

1 client spot remaining this quarter.