Fractional Amazon leadership · for brands past $5M

Most agencies sell ad spend. We sell Fractional Leadership.

Senior Amazon operators embedded with your team — the depth of a full Amazon department, for a fraction of the cost of building one. Built for brands past $5M. Not an agency.

Or skim the math — why it beats hiring or an agency.

Faster than hiring. Deeper than consulting.
Built to reduce dependency on agencies
Less vendor management. More execution.
Strategy + execution under one roof
Senior embedded team, Day 1
Faster than hiring. Deeper than consulting.
Built to reduce dependency on agencies
Less vendor management. More execution.
Strategy + execution under one roof
Senior embedded team, Day 1
01

Eight out of ten conversations
start with the same complaints.

Patterns we hear on every discovery call. The names change. The wounds don't.

"

They promised profit. We still lost money. Sales declined the whole engagement — and nobody could tell me why.

CECEO · Home goods · agency #4
"

Every time we get on a call, we have a different account manager.

CMCMO · Beauty · agency #3
"

You're basically just a number when you're with an agency.

VPVP Marketing · Fitness · agency #3
"

A junior account manager running a $40M brand. Copy-paste playbooks.

CECEO · Wellness · agency #3
"

I don't even know what they're doing. No call in three months.

FOFounder · Supplements · agency #2
"

Optimizing dashboards, not the business. Nobody owned contribution margin.

HEHead of Ecom · Food brand · agency #2

You've heard the patterns. Here's what we built to fix them. See what you get

The pivot

Mid-market brands don't need another agency.
They need peace of mind that Amazon is in safe hands.

Senior operators on a capped client roster. One team you actually know. Ownership of contribution margin — not dashboard screenshots. Strategy and execution under one roof.

02

The problems with the agency model — resolved.

Built operator-first. Every module solves a complaint we've already heard.

The operating commitment

~5 brands per senior operator.
By design.

Industry standard is 40+ accounts per junior account manager. We cap at five — so the same Head-of-Amazon who took your first call still takes your tenth. You're not a number. You're one of five.

Save the math debate for the Math section ↓

40+
Industry standard brands per account manager
~5
BGIQ · capped roster brands per senior operator
ROAS dashboardAgency standard
Contribution marginBGIQ owns
Inventory decisionsBGIQ owns
Refund & returnsBGIQ owns
Listing & creative ROIBGIQ owns

P&L ownership. Not dashboards.

Agencies optimize ROAS reports. We own contribution margin — and the inventory, listing, ad, and refund decisions that actually move it.

StrategyIncluded
PPC / AdsIncluded
CreativeIncluded
TikTok Shop+ Add
Brand Strategist+ Add

Flex with the business.

No headcount risk. Add specialists when scope expands; pull back when it doesn't. Your team configuration moves with you.

StrategySenior · Head-of-Amazon level
PPC + DSPAds specialist
Listings + A+Creative director
Day-to-day opsAccount manager
↳ One engagement · one invoice

One team. One invoice.

Strategy, ads, creative, and account management under a single engagement — with shared methodology and intelligence behind them. No siloed vendors translating.

One motion, two channels.

Most Amazon agencies don't understand TikTok Shop. Most TikTok agencies don't understand Amazon. We operate both as one flywheel — shared strategy, shared creative DNA.

03

What senior operators actually deliver.

Real accounts. Real numbers. No cherry-picking the good quarter.

16 : 10
Image · Athlean-X
Training or product shot — branded, on-brand color, hero-grade.
Athlean-X
Fitness products · 11-month engagement
3.54%
Avg TACoS
(industry: 15%+)
87%
Of units sold organically
+176%
Revenue, Q2→Q3 2025
Read the case study
16 : 10
Image · Sunmed
Health/wellness product shot — soft daylight, brand palette.
Sunmed
Health & Wellness · First 30 days post-relaunch
+137%
Impression surge
+48%
Revenue growth, month one
−42%
Refunds vs. pre-engagement baseline

30-day window post-relaunch. 6-month run holding the lift. Full case study coming.

See all results
04

The math beats hiring internal.

Stop building. Start operating.

Line item
Build internal team
Brand GrowthIQ
Director of Amazon
$234K· loaded*
Strategy lead — included
Ads / PPC Specialist
$117K· loaded*
Ads specialist — included
Creative Director
$156K· loaded*
Creative director — included
Recruiting & ramp
$40–60K· + 6–12 months
Time to full capacity
6–12 months
Day 1
Headcount risk
High
Zero
Scalability
Fixed
Flex up or down
Year 1 total
$547K–$567K
$240K–$300K

* "Loaded" = fully-burdened cost: base salary + benefits, payroll taxes, equipment, software, and overhead. Industry standard ≈ 1.3× base.

~$250K
Year-1 savings — senior team operating immediately
No recruiting cycle. No benefits overhead. No ramp period. Senior judgment in the room from week one.

Want a custom math model built for your team size and category?

We'll build a custom P&L comparison based on your specific setup — sent within 24 hours.

05

Delegate the channel. Stay in the strategy.

Clear ownership lines from week one. No status-meeting theater — Slack, real progress, and a team you actually know by name.

BGIQ owns
  • Listing changes & optimization
  • Ad strategy & campaign execution
  • Creative iteration & testing
  • Inventory recommendations
  • Competitive responses
  • Contribution-margin ownership
You own
  • Brand positioning and voice
  • Channel mix & capital allocation
  • Product development direction
  • Final brand decisions
  • External partnerships
Joint decisions
  • Pricing & promotional strategy
  • Category expansion
  • New product launches
  • Major strategic pivots
  • Amazon + TikTok flywheel decisions

Built for executives who want to delegate Amazon to a team they trust — Slack, not status meetings. If you need to approve every keyword update, we're the wrong team, and we'll tell you that on the first call.

06

Senior leadership, delivered.

Three phases. Same team across all of them. No handoffs to junior staff after the first call.

Entry point
01

Diagnose

30-day strategic audit. Full account + competitive review, prioritized opportunity list, recommended team configuration.

$2–5K · rolls into Month 1
02

Embed

Senior team integrates with your team, your tools, your goals. Dedicated Slack, weekly operating call, decision rights agreed up front.

Week 1 · day-one leadership
03

Operate

We own Amazon execution. You own brand strategy. Joint on pricing and major pivots. The work happens between the meetings — not in them.

Ongoing · month-to-month after 90
07

Engagements scaled to where you are.

Five ways to engage. Pick the one that matches your current Amazon function — or start with the Diagnostic and we'll recommend the right fit.

Or — choose your engagement directly
Fractional Strategy
$5–8K
Per month
  • Monthly strategy sessions
  • Account oversight & direction
  • Quarterly competitive intelligence
  • On-demand senior judgment

Pick this if: your Amazon person executes well but needs senior judgment in the room.

Fractional Specialists
$5–10K
Per specialist / month
  • Amazon Ads Director
  • Creative Director
  • Brand Strategist
  • TikTok Shop Director
  • À la carte — stackable

Pick this if: you have a Director and need specialist firepower without adding full-time headcount.

Fractional Growth
$12–18K
Per month
  • Senior strategic counsel
  • Dedicated PPC specialist
  • Account management
  • Weekly operating rhythm
  • TikTok Shop add-on available

Pick this if: there's no internal Amazon team and you need strategy + paid media running together.

Fractional Full Team
$20–25K
Per month
  • Strategy lead
  • Ads specialist
  • Creative / brand designer
  • Account management
  • TikTok Shop add-on available

Pick this if: you want a full Amazon department embedded — strategy, ads, creative, account management — without building one.

Not sure which tier fits? The Diagnostic routes you to the right engagement — and the cost rolls into your first month if you move forward.

Start with a Diagnostic
08

Built for established brands. Not for everyone.

Saying no is part of the brand. The brands we say yes to get our full attention — not a fraction of a distracted team.

We work best with
  • $5M–$100M brands with brand equity and runway
  • Health, beauty, fitness, home, food — established categories
  • Brands without an internal Amazon team — or with a manager who needs senior support
  • CEOs, CMOs, VPs who have owned a P&L
  • Executives who want to delegate Amazon, not manage it daily
We're not for
  • Sub-$5M total revenue
  • Drop-shippers, arbitrage sellers, commodity brands
  • Brands shopping on price — we compete with hiring, not agencies
  • Founders wanting tactical execution at agency rates
  • Chronic micro-managers

Saying no is part of the brand.

Your Amazon function today
Right BGIQ engagement
No internal Amazon person
Growth or Full Team
Mid-level Amazon manager
Strategy — senior counsel above
Director of Amazon
Specialists — senior execution alongside
Full Amazon team
Diagnostic or targeted gap-fill
09

The questions worth asking out loud.

Direct answers to what brand operators actually ask on the first call.

We already have a Director of Amazon — is this still for us?

Yes. Most Directors have strategy locked but lack senior specialist depth. We plug in à la carte — Ads Director, Creative Director, Brand Strategist, or TikTok Shop Director — under their strategy, without adding full-time headcount.

How is this different from an Amazon agency?

Agencies sell hours of execution and run scripted playbooks. We sell senior leadership embedded with your team. They put account managers on your account; we put former Heads of Amazon. They compete on price; we compete with the cost of hiring.

Why not just hire a Director of Amazon internally?

Loaded cost is $234K. Plus an ads specialist ($117K) and creative ($156K) — $500K+ Year 1 with a 6–12 month ramp. We're $240–300K/year for a senior team operating Day 1, with the ability to flex.

Do you handle TikTok Shop, or just Amazon?

Both. Our Fractional TikTok Shop Director is available standalone or as an add-on to any vertical tier. We operate Amazon + TikTok Shop as one flywheel — shared strategy, creative DNA, and competitive intelligence.

What if our budget is under $5K/month?

Then we're not a fit, and we'll tell you that up front. We work with established brands where Amazon is a meaningful or strategic channel. Saying no is part of the brand — happy to refer you to agencies that work at your price point.

How does the decision-rights model work?

We own Amazon execution. You own brand strategy. Joint decisions on pricing, promotional cadence, and major pivots. The model works for executives who want to delegate Amazon with confidence — not approve every keyword change.

The on-ramp

Elevate the way you
operate Amazon.

The diagnostic is the front door. 30 days, senior-led, $2–5K — and it rolls into your first month if we move forward.

Either way, you walk away with the most honest assessment of your Amazon account you've had.

Or email michael@brandgrowthiq.com directly.
Book a Diagnostic