We built this because
the agency model is broken.
We've been on every side of Amazon — as sellers, as Amazon employees, and inside agencies. We saw the same pattern every time: too many clients, recycled playbooks, and zero accountability for actual business outcomes. We built Brand GrowthIQ to be different by design.
I've been on every side
of the Amazon table.
I started as an Amazon seller — building and scaling my own brand, learning firsthand what it takes to grow profitably on the platform. That meant figuring out the ad structure, the listing game, the inventory math, and what it actually costs to compete.
Then I went inside Amazon. Working there gave me a different vantage point — understanding how the platform prioritizes products, how the algorithm rewards certain behaviors, and what moves actually matter versus what brands think matters.
From there, I moved brand-side as Head of Amazon for a fast-growing supplement brand — owning the full channel P&L, from ad strategy to inventory pacing to creative direction. That's where I learned what it actually takes to run Amazon as an in-house operator: balancing margin against growth, navigating the platform's curveballs, and making the kind of decisions that don't fit neatly into a vendor playbook.
After that, I moved into the agency world. And that's where I saw the problem clearly: most agencies are selling a service, not solving a business problem. The same campaign structures, the same reporting templates, the same playbooks — applied to every client regardless of their goals, margins, or category.
Brand GrowthIQ is my answer to that. A small, deliberate operation where the people you talk to are the people doing the work — and where every strategy starts from your numbers, not ours.
Built and scaled a brand on Amazon — learned the platform from the ground up, including PPC, organic ranking, Subscribe & Save, and margin management.
Worked inside Amazon — gained a deep understanding of how the platform actually operates, what it rewards, and how decisions get made at scale.
Ran client accounts at an Amazon agency — and saw exactly where the model breaks down: too many clients, too little ownership, too many recycled strategies.
Built the anti-agency — capped client roster, custom strategies, full accountability. 11+ years of experience applied to a small number of brands at a time.
01Why we built it this way.
The agency model has a structural problem. We didn't try to fix it from the inside — we built around it.
Built to scale revenue. Not your results.
Built to scale your business. Not our client list.
Cap first, scale second.
We don't take on a new client until we have the capacity to genuinely serve them. Four clients is the ceiling until we grow the team — and when we do, the ceiling goes up deliberately, not opportunistically.
Strategy from scratch, every time.
There is no playbook we pull from a drawer. Your competitive landscape, your margin structure, your category dynamics — these determine the strategy, not what worked for a different brand last quarter.
The whole business, not just the ads.
Amazon growth doesn't happen in a vacuum. External traffic, TikTok Shop momentum, off-platform content — these feed organic rank, review velocity, and SnS adoption. We look at all of it.
Small team.
Full accountability.
We're a small team by choice. Every person at Brand GrowthIQ works directly on client accounts — there are no account coordinators relaying messages or junior analysts running campaigns under a senior name.
When you're a client, you have direct access to the people making decisions about your account. That's not a perk — it's how the whole model works.
We operate like an in-house team that happens to bring cross-brand pattern recognition. We've seen what works across categories and competitive environments — and we apply that knowledge inside your specific business context.
One spot left.
Let's talk.
We're at 3 of 4 clients. The Diagnostic is the front door — 30 days, senior-led, $2–5K, and it rolls into your first month if we move forward.
Either way, you walk away with the most honest assessment of your Amazon account you've had.
Prefer to skim first? The audit is free, 2 minutes, and surfaces the biggest leaks in your account before you book a call.