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Amazon Agency — Canada
Amazon Agency for Canadian Brands.
Canadian brands scaling on Amazon face a unique challenge — operating Amazon.ca and Amazon.com together while managing margins through cross-border logistics. Most Amazon agencies spread junior staff across dozens of clients. BGIQ is a fractional Amazon team — senior operators running both marketplaces as one integrated system.
3.54%
TACoS for Athlean-X — industry average is 15%+
87%
Of Athlean-X units sold organically — not through ads
+48%
Revenue growth for Sunmed in their first 30 days
137%
Impression surge for Sunmed — month one post-optimization
What We Do
Full-service Amazon management
Full-service Amazon management
for Canada brands.
We run every growth lever — advertising, listings, account ops, and strategy — through a modular tier structure that lets you pick the engagement that fits ($5K–$25K/mo). Compare engagements in detail →
Listing Optimization & SEO
Keyword-rich titles, bullets, and A+ Content written for Amazon's algorithm and real customers. The foundation everything else builds on.
Full service details →Full Account Management
End-to-end ownership of your Amazon business — campaigns, listings, inventory, account health, and reporting.
Full service details →
Why It Matters in Canada
Amazon.ca Is a Real Channel. Most Brands Underinvest in It.
Amazon.ca is a fraction of the size of Amazon.com — it sits behind Germany, the UK and Japan in Amazon's marketplace order — and that is precisely why it stays underoptimized. Fewer competitors per keyword, cheaper clicks, a shorter climb to page one. The brands treating Amazon.ca as a serious channel, with proper PPC structure, keyword-optimized listings and TACoS discipline, are capturing organic rank now, before US competitors cross-list and crowd them out.
The challenge is that Amazon competition has scaled just as fast. Canadian brands that build profitable Amazon systems now — low TACoS, high organic share, growing SnS subscriptions — are establishing a position that will be difficult for anyone to take away, on both .ca and .com.
We're a fractional Amazon team built for Canadian brands across Toronto, Vancouver, Calgary, Montreal, and beyond — senior operators on PPC, listings, and account ops, capped at 4 clients. We run Amazon.ca and Amazon.com as one integrated system.
Amazon.ca & cross-border expertiseWe understand the nuances of Amazon.ca — different search volume patterns, cross-border listing strategy, CAD/USD pricing considerations, and FBA Canada logistics. The system we build works on both marketplaces.
4-client cap — senior-level onlyWe never hand off Canadian brands to a junior team. Every account gets the same strategist from day one through the full engagement.
TACoS-first, not ACOS-firstACOS only measures ad efficiency. TACoS measures your whole account health. We optimize for the metric that actually predicts long-term profitability.
The Canadian Amazon Reality
Why "Local Amazon Agency" Isn't the Right Filter for Canadian Brands.
Most Canadian consumer brands have the same realisation somewhere north of $5M: the domestic marketplace is not where the business gets built. Amazon.ca is a real channel, but Amazon.com is roughly an order of magnitude larger. The Toronto supplement brand, the Vancouver outdoor label, the Montreal beauty line — their growth question is never really "how do we win .ca." It is "how do we run .ca and .com as one business without the cross-border math quietly eating the margin."
That is the part a local Amazon agency rarely solves. The instinct to hire someone in Toronto or Vancouver — someone you can meet, in your timezone, who understands the market — is a reasonable instinct. But proximity is not the constraint. The constraint is that a Canadian brand selling into the US is running a business where costs land in CAD, revenue arrives in USD, inventory crosses a border, and the FX rate moves underneath all of it. Most agencies treat that as an accounting detail. It is not. It is the difference between a 22% contribution margin and a 9% one.
The pattern we see repeatedly: the founding strategist sells the engagement, then the account moves to a coordinator running eight to twelve brands. Reporting arrives in whichever currency the dashboard defaults to. ACoS looks fine. Nobody converts it back to landed CAD cost, so nobody notices that a favourable-looking US quarter was a flat one after FX and duties. TACoS drifts from 18% to 27% across a year and the explanation is always "competition."
The fractional model inverts that. You work with the senior operator directly — fewer hands, the right hands. We run Canadian brands fully remote, the same way a Bay Street firm advises a client in Calgary. Direct strategist access, weekly Seller Central reviews across both marketplaces, and monthly margin conversations held in the currency your costs are actually in. If you are a Canadian brand paying an Amazon agency and you have not spoken to the senior strategist in 90 days, that is precisely the gap we close.
The Canadian brands we are best for are typically scaling in Amazon advertising, listing and SEO operations, or full account management across .ca and .com together.
How It Actually Works
Working With Canadian Brands — The Operating Reality.
Remote operating is the default for senior Amazon work in 2026, and Canada makes it easier rather than harder. Eastern Canada shares a timezone with New York; the west coast shares one with Los Angeles. The discipline was never being in the same room. It is being on the same cadence:
Monday: 30-minute strategy call. Last week's KPIs across both marketplaces, this week's priorities, any decisions waiting on input. Same slot every week.
Tuesday–Thursday: Execution. Search term mining, bid management, listing updates, case management. Shared Slack channel for anything that cannot wait for Monday.
Monthly: The margin conversation. Contribution margin by ASIN, .ca and .com separately and combined, with US revenue converted back to CAD at the rate you actually realised — not the rate on the day of the report.
No account coordinator. No handoff after the sale. The strategist who reviews your account is the one who built the plan.
Amazon.ca and .com as one systemSeparate campaign structures and keyword strategies per marketplace, reported together. Your US revenue converted back to CAD at the rate you actually realised.
4-client cap — senior-level onlyWe never hand off Canadian brands to a junior team. Every account gets the same strategist from day one through the full engagement.
TACoS-first, not ACOS-firstACOS only measures ad efficiency. TACoS measures whole-account health. We optimise for the metric that predicts long-term profitability.
Market Dynamics
Why Amazon Operates Differently for Canadian Brands.
Canadian brands face a set of Amazon dynamics that domestic US brands never encounter. Recognising the pattern matters more than any tactic.
The margin is denominated in two currencies. Your COGS, your team and your freight are CAD. The revenue that matters is USD. A quarter can look strong in the dashboard and land flat once it is converted back at the rate you actually got. Any agency reporting your Amazon performance in a single currency is showing you half the picture.
Cross-border is a fee decision, not a logistics one. Non-resident importer status, duties, brokerage, and whether you hold US inventory or ship into FBA from Canada all land in the same place: contribution margin per unit. Two brands with identical listings and identical ad spend can be 8 points apart on margin purely on how they cross the border.
.ca is the cheaper classroom. Fewer competitors per keyword and lower CPCs mean Amazon.ca is where you can prove a listing converts before paying US prices to find out. Brands that treat it as a testing ground rather than an afterthought enter .com with a listing that already works.
The competition arrives from outside. The threat to a Canadian brand's .ca rank is rarely another Canadian brand. It is a US seller cross-listing. Organic rank built now is the defensible position; rank contested later against a larger US ad budget is not.
Client Results
Real numbers.
Real numbers.
Real clients.
We don't show "up to" numbers or cherry-picked months. Here's the actual data from our current Amazon clients.
AX
Athlean-X
● Active — 11+ months
+190%
Subscription growth Nov → Mar
+176%
Revenue growth Q2 → Q3 2025
33.6%
Profit margin
3.54%
TACoS — avg over 11 months
87% of all sales were organic. By building a ranking-first ad structure and compounding Subscribe & Save adoption, Athlean-X now earns on autopilot. Q4 2025 alone delivered $195K at a 1.87% TACoS.
SM
Sunmed
● Active — since March 2026
+48%
Revenue growth (Month 1)
+137%
Impression surge (Month 1)
+49.5%
Units sold increase
−42%
Refund rate drop
In their first 30 days, we drove a 47.99% revenue surge and doubled visibility across search — while cutting the refund rate by 41.9%.
Month 2 (April): Subscribe & Save reached 240 subscriptions (+8.6% MoM), building a compounding recurring revenue base.
FAQ
Common questions
Common questions
from Canada brands.
Everything you'd want to know before reaching out.
An Amazon agency for Canadian brands manages every growth lever on your Amazon channel — PPC, listings, account health, and strategy. We do that as a fractional Amazon team — senior operators capped at 4 clients, embedded with your team the way an in-house Amazon department would be. We run Amazon.ca and Amazon.com as one integrated system for cross-border brands.
We work with brands doing $5M–$100M in annual Amazon revenue. Canadian brands tend to span health & wellness, supplements, CPG, outdoor gear, and consumer goods — whether selling on Amazon.ca or cross-listing on Amazon.com — categories we have deep experience in. The common thread is brands that want profitable growth, not just revenue.
Yes. Many Canadian brands benefit from a dual-marketplace approach — building organic rank on Amazon.ca while cross-listing strategically on Amazon.com. We manage both, with separate campaign structures and keyword strategies tailored to each marketplace.
Yes — all client work is done remotely. Canadian brands get weekly reporting, live account reviews, and direct access to the strategists doing the actual work. Geography doesn't change the output.
Athlean-X: 3.54% TACoS with 87% of units sold organically over 11 months. Sunmed: +48% revenue growth and 137% impression surge in their first 30 days. Those aren't cherry-picked months — they're sustained system results.
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