Amazon Advertising (PPC)
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Amazon Agency — San Diego, CA
Amazon Marketing Agency for San Diego Brands.
San Diego's outdoor, action sports, and wellness brand scene is thriving — and so is competition on Amazon. Most Amazon marketing agencies spread junior staff across dozens of clients. BGIQ is a fractional Amazon team — senior operators on PPC, listings, and account ops, capped at 4 clients.
3.54%
TACoS for Athlean-X — industry average is 15%+
87%
Of Athlean-X units sold organically — not through ads
+48%
Revenue growth for Sunmed in their first 30 days
137%
Impression surge for Sunmed — month one post-optimization
What We Do
Full-service Amazon management
Full-service Amazon management
for San Diego brands.
We run every growth lever — advertising, listings, account ops, and strategy — through a modular tier structure that lets you pick the engagement that fits ($5K–$25K/mo). Compare engagements in detail →
Listing Optimization & SEO
Keyword-rich titles, bullets, and A+ Content written for Amazon's algorithm and real customers. The foundation everything else builds on.
Full service details →Full Account Management
End-to-end ownership of your Amazon business — campaigns, listings, inventory, account health, and reporting.
Full service details →
Why It Matters in San Diego
San Diego Brands Have a Built-In Edge. Amazon Should Reflect That.
San Diego is home to a thriving ecosystem of outdoor, wellness, and lifestyle brands — surf gear, supplements, biotech consumer products, and health-first CPG. These categories are hyper-competitive on Amazon, and the brands winning them built profitable systems early.
The challenge is that Amazon competition has scaled just as fast. Low TACoS, high organic unit share, and compounding Subscribe & Save adoption — those are the metrics that separate the brands winning in San Diego categories from the ones bleeding margin on ads.
We're a fractional Amazon team built for San Diego brands — senior operators on PPC, listings, and account ops, capped at 4 clients. Direct access to the strategists doing the actual work — no account coordinators, no handoffs.
Outdoor, wellness & supplement expertiseOutdoor gear, supplements, and coastal lifestyle products are categories we know deeply. We.ve built profitable Amazon systems for brands competing in exactly these spaces.
4-client cap — senior-level onlyWe never hand off San Diego brands to a junior team. Every account gets the same strategist from day one through the full engagement.
TACoS-first, not ACOS-firstACOS only measures ad efficiency. TACoS measures your whole account health. We optimize for the metric that actually predicts long-term profitability.
The San Diego Amazon Scene
Why "Local Amazon Agency" Isn't the Right Filter for San Diego Brands.
San Diego sits two hours from the largest concentration of ecommerce agencies in the country, and that proximity is the problem rather than the advantage. LA agencies will happily take a San Diego account. What a San Diego brand often discovers a year in is that being the client outside the metro means being the account that gets the newest coordinator, the rescheduled call, and the quarterly review that keeps slipping.
The categories San Diego is known for make that expensive. Surf and outdoor, supplements and wellness, biotech consumer products, pet — these are among the most contested categories on Amazon. They are the ones where a 4% swing in TACoS is the difference between funding next year's inventory and financing it. An account that is someone's ninth priority does not hold a category like that.
The pattern is consistent enough to be predictable. The founding strategist sells the engagement. The account moves to a coordinator running eight to twelve brands. Weekly reports show impressions and clicks rising. TACoS drifts from 18% to 27% across a year and the explanation is always competition. By the time you ask the senior strategist directly, they are three quarters into selling the next deal.
The fractional model inverts that. You work with the senior operator directly — fewer hands, the right hands. Being in Pacific time is a genuine advantage here: same hours, same day, no lag. Direct strategist access, weekly Seller Central reviews, monthly margin conversations. If you are a San Diego brand paying an agency in LA and you have not spoken to the senior strategist in 90 days, that is exactly the gap we close.
The San Diego brands we are best for are typically scaling in Amazon advertising, listing and SEO operations, or full account management.
How It Actually Works
Working With San Diego Brands — The Operating Reality.
We are in the same timezone, which removes the only real argument for hiring locally. The discipline was never being in the same room. It is being on the same cadence:
Monday: 30-minute strategy call. Last week's KPIs, this week's priorities, decisions waiting on input. Same slot every week.
Tuesday–Thursday: Execution. Search term mining, bid management, listing updates, case management. Shared Slack channel for anything that cannot wait.
Monthly: The margin conversation. Contribution margin by ASIN, not just ad performance.
No account coordinator. No handoff after the sale. The strategist who reviews your account is the one who built the plan.
Outdoor, wellness & CPG expertiseSurf, supplements, pet and health-first CPG are our wheelhouse — exactly the categories San Diego is known for, and among the most contested on Amazon.
4-client cap — senior-level onlyWe never hand off San Diego brands to a junior team. Every account gets the same strategist from day one through the full engagement.
TACoS-first, not ACOS-firstACOS only measures ad efficiency. TACoS measures whole-account health. We optimize for the metric that predicts long-term profitability.
Market Dynamics
Why Amazon Operates Differently for San Diego Brands.
San Diego brands face a set of Amazon dynamics that inland brands do not. Recognising the pattern matters more than any tactic.
The border is a cash-flow advantage most brands never model. Manufacturing in Baja is a twenty-minute drive, not a thirty-five-day ocean container. Shorter lead times mean less cash locked in in-transit inventory, which means you can reorder in smaller cycles and carry less safety stock. That is not a logistics detail — it is working capital. A brand that can restock in two weeks can run leaner and take more advertising risk than a competitor waiting on Shenzhen.
The categories punish drift. Supplements, outdoor and pet are among the most crowded on Amazon, with high CPCs and low tolerance for a sloppy campaign structure. In a soft category, a 27% TACoS is survivable. In these, it is the whole margin.
Seasonality is real and it is not Q4. Outdoor and action-sports demand peaks in spring and summer, which means the inventory bet is placed in a completely different quarter than the retail calendar assumes. Brands that plan Amazon on a generic Q4 cadence buy the wrong stock at the wrong time.
Proximity to LA is not distribution. Being near the country's largest agency market means you will be pitched constantly. It does not mean those agencies will staff your account with anyone senior.
Client Results
Real numbers.
Real numbers.
Real clients.
We don't show "up to" numbers or cherry-picked months. Here's the actual data from our current Amazon clients.
AX
Athlean-X
● Active — 11+ months
+190%
Subscription growth Nov → Mar
+176%
Revenue growth Q2 → Q3 2025
33.6%
Profit margin
3.54%
TACoS — avg over 11 months
87% of all sales were organic. By building a ranking-first ad structure and compounding Subscribe & Save adoption, Athlean-X now earns on autopilot. Q4 2025 alone delivered $195K at a 1.87% TACoS.
SM
Sunmed
● Active — since March 2026
+48%
Revenue growth (Month 1)
+137%
Impression surge (Month 1)
+49.5%
Units sold increase
−42%
Refund rate drop
In their first 30 days, we drove a 47.99% revenue surge and doubled visibility across search — while cutting the refund rate by 41.9%.
Month 2 (April): Subscribe & Save reached 240 subscriptions (+8.6% MoM), building a compounding recurring revenue base.
FAQ
Common questions
Common questions
from San Diego brands.
Everything you'd want to know before reaching out.
An Amazon marketing agency manages every growth lever on your Amazon account — PPC, listings, account health, and strategy. We do that as a fractional Amazon team — senior operators capped at 4 clients, embedded with your team the way an in-house Amazon department would be. For San Diego brands, we work fully remotely with the same depth as a local partner.
We work with brands doing $5M–$100M in annual Amazon revenue. San Diego brands tend to span outdoor gear, health & wellness, supplements, surf and lifestyle, and biotech consumer products — categories we have deep experience in. The common thread is brands that want profitable growth, not just revenue.
We cap at 4 clients total. Every San Diego brand gets direct senior-level strategy — not a junior coordinator managing 30 accounts. We track TACoS, organic unit share, and margin — not impressions or click volume. And we only take a client if we believe we can move the needle.
Yes — all client work is done remotely. San Diego brands get weekly reporting, live account reviews, and direct access to the strategists doing the actual work. Geography doesn't change the output.
Athlean-X: 3.54% TACoS with 87% of units sold organically over 11 months. Sunmed: +48% revenue growth and 137% impression surge in their first 30 days. Those aren't cherry-picked months — they're sustained system results.
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Get a custom Amazon growth plan for your brand
We'll pull up your account live, walk through exactly what's holding back your growth, and show you the specific changes we'd make — with the data to back it up.
Live account audit — we look at your actual data together
Specific ad structure and listing gaps identified
Custom growth roadmap built around your margin goals
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