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Kill, Keep, or Scale?
Amazon Catalog Audit

Enter your ASINs manually, paste in a bulk CSV, or import a spreadsheet export. Get a ranked contribution margin verdict for every product — in under 2 minutes.

1Enter or import ASINs
→
2Click Analyze
→
3Get ranked verdicts + CSV
Step 1

Enter Your ASINs

Already run your P&L in SellerRise, Helium 10, Sellerboard, or Seller Central? Export it and drop it in — we'll map the columns and convert period totals to per-unit automatically. Otherwise, Quick Mode needs just four numbers per ASIN.

Four numbers per ASIN. FBA fee, referral fee, and return rate are estimated from your category — good enough to rank the catalog and spot the losers.
Import from SellerRise, Helium 10, Sellerboard, Seller Central, or any spreadsheet
Where to find these numbers in Seller Central +
ASINInventory → Manage Inventory → ASIN column, or the listing URL: amazon.com/dp/[ASIN]. Entering the ASIN creates a clickable link to verify the listing — it does not auto-populate the category (Amazon's API is required for that lookup).
Revenue & UnitsReports → Business Reports → Detail Page Sales by ASIN (any date range)
COGS / UnitYour fully landed cost — product + ocean/air freight + prep fees + inspection
FBA Fee / UnitInventory → FBA Fee Preview. Don't know it? Leave it blank and supply weight + dimensions instead — in the template, or via the calculator icon next to the field — and we compute the exact fee.
Referral FeeSelect a category from the dropdown — rates auto-fill from Amazon's published schedule. The dropdown also accepts your Seller Central category name during CSV import (e.g. "Health & Personal Care" maps automatically). Verify exact rates at sellercentral.amazon.com → Referral fees.
Ad SpendAdvertising → Campaign Manager → filter by ASIN, pull total spend for the same period as revenue
Return Rate %Reports → Fulfillment → Returns → filter by ASIN: returns ÷ units shipped × 100
Bulk CSV ImportExport "Business Report by ASIN" and add your COGS and FBA fee columns. Download our template for the exact format.
0 selected
Product Name
ASIN below → creates listing link		 Category
auto-fills Ref %		 Revenue ($) Units COGS/Unit ($) FBA Fee/Unit ($)
type it, or ⌗ to size it		 Ref. % Ad Spend ($) Promo ($)
coupons/deals		 Refunds ($) Return % CM %

* Required fields. Referral fees auto-fill from Amazon's published schedule — verify for your exact category at Seller Central. Tiered categories (Grocery, Baby, Electronics Accessories, etc.) shown at the higher rate.

Your Results

Catalog Verdict

Ranked by contribution margin — best to worst. Start with any "Kill" row. Fix the "Diagnose" list before optimizing your winners.

Ranked by Contribution Margin — Best to Worst
Export Your Results

Download the Full Dashboard

A formatted 4-tab spreadsheet — executive summary, ranked action plan with a specific fix for every ASIN, the full audit, and methodology. Opens in Google Sheets or Excel.

✓ Dashboard downloaded — check your downloads folder.
Open the file in Google Sheets or Excel.

No spam. One email with your results. That's it.

4 tabs included
✓Executive Summary
Portfolio status + top 3 priorities
✓Action Plan
Root cause + exact fix per ASIN
✓Full Audit
Every input, colour-coded
✓Methodology
How the math works
Questions

How this works

By contribution margin after ad spend. Scale at 20% or above — there is enough margin to fund advertising and still contribute. Keep between 10% and 20% — profitable but below the threshold that funds growth. Diagnose between 0% and 10% — contributing almost nothing, so find the root cause and fix it on a 90-day clock. Kill below 0% — every sale destroys value, so liquidate and move the ad budget to a winner.

Revenue minus COGS, FBA fees, referral fees, promotional costs and ad spend. It is measured after ad spend because advertising on Amazon is a cost of sale, not a marketing overhead. An ASIN that is only profitable with ads switched off is not profitable.

Net profit includes overhead, salaries and storage. Those are real costs, but they are not decisions you make per ASIN. Contribution margin isolates what each product contributes toward covering them — which is the number that should drive kill, keep and scale decisions.

Revenue and units: Reports → Business Reports → Detail Page Sales by ASIN. FBA fees: Inventory → FBA Fee Preview. Ad spend: Advertising → Campaign Manager, filtered by ASIN. Return rate: Reports → Fulfillment → Returns. COGS is your fully landed cost — only you have that. You can also import an export from SellerRise, Helium 10, Sellerboard or Seller Central directly and skip the typing.

Yes. The tool runs entirely in your browser and no signup is required to see your results. Contact details are only requested if you want the formatted spreadsheet dashboard.

No. Every calculation runs in your browser and your catalog data is never sent to a server unless you choose to request the dashboard export.

Go Deeper

The Amazon Profitability Playbook

The full breakdown behind this tool — contribution margin math, TACoS benchmarks, 8 profit leaks, pricing strategy, LTV, catalog strategy, and what profitable brands do differently.

Read the Playbook →
Get Help

Talk to a Senior Amazon Operator

If your audit shows more than one "Kill" or your portfolio CM is below 15%, it's worth a 30-minute conversation. We'll look at your account directly — no pitch deck, no templates.

Book a Fit Call →