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Best Amazon Agencies in NYC: 7 Firms Compared (2026)

Seven Amazon agencies serving NYC brands in 2026, compared by where each one actually sits, who it fits, and who it does not. Our own firm is on the list, disclosed and held to the same questions as everyone else.

The best Amazon agency for an NYC brand depends on what you need owned: the ad account, the whole channel, or Amazon as one line inside a broader marketing plan. We are on this list, so the bias goes in sentence two: Brand GrowthIQ is entry number one, and we do not have a New York office. We are based in Jersey City and work with NYC brands remotely on Eastern Time, which makes us a slightly awkward fit for a list about New York.

Below are seven firms serving NYC brands in 2026, with where each one actually sits on the map, who it fits, and who it does not. Some are in Manhattan. One is closer to Niagara Falls than to Times Square. [Checks the map. Checks it again.]

One reading note: descriptions come from each firm's own website and public directory listings as of November 2026. Every number below is a figure the firm publishes about itself, and we have not audited any of them. Agencies change rosters, offices and pricing constantly, so use this as a shortlist builder, verify everything on their sites this week, and put every finalist through the questions near the end. Listed here and spot an error? Tell us and we will fix it.

How Was This NYC Amazon Agency List Judged?

Four criteria, applied to every firm including ours. Seniority: who is actually on the account, not who is on the pitch. Scope honesty: does the firm say what it does and what it does not. Measurement: does it talk about profit and TACoS, or only ROAS. And location accuracy: where is the office, according to the firm itself, not according to a directory.

That last one matters more than it should. Firms were pulled from the places NYC brands actually look, including Clutch's Amazon agency directory and several agency-ranking sites, and then each address was checked against the firm's own website. Several directory labels did not survive that check, which is why the table below uses office locations from the firms' own sites instead. If you want Amazon's own list of vetted partners, the Amazon Ads partner directory is the neutral place to start.

Which Amazon Agencies Serve NYC Brands?

Here is the whole list at a glance. "NYC" gets stretched in directories, so the second column says what each firm's own site shows.

AgencyOffice per its own siteAmazon focusPricing
Brand GrowthIQJersey City, NJ (remote work, no NYC office)Full channel: ads, listings, account managementRetainers $5K to $25K a month, published
IG PPCBrooklyn, NY (plus Israel)Amazon PPC first, account management addedFlat monthly fee, month to month, number not published
Direct AgentsManhattan (Fifth Ave)Amazon as one service inside a broad agencyNot published
Power DigitalManhattan office (Broome St) among severalAmazon through its pirawna unitNot published
Voy MediaManhattan (W 39th St)Amazon inside a paid media agencyNot published for Amazon
Velocity SellersJericho, Long IslandFull-service Amazon seller agencyNot published; performance-based deals are common
Olifant DigitalGrand Island, NY, near Buffalo (remote service)Senior-led ad managementNot published

1. Brand GrowthIQ: for brands past $5M that want operators, not account managers

Ours, bias disclosed, so judge accordingly. What makes us structurally different is the roster cap: 4 active clients, total, so every account is run by the same senior operators every week. We measure ourselves on contribution margin and TACoS rather than ROAS, and we offer both fractional leadership and standalone Amazon account management. Retainers run $5,000 to $25,000 a month, and most engagements begin with a $3,000 flat Diagnostic.

The honest fit: established brands, roughly $5M and up, that want senior ownership of the channel. The honest anti-fit: brands that want a team they can walk into a conference room with, in-person workshops, or the lowest bid. We have no Manhattan office, and several firms below do that part well. Our own take on the location question is on the NYC page.

2. IG PPC: for 7 to 9 figure brands that mostly need the ad account run well

A Brooklyn-based Amazon PPC specialist, per its own site, with a second office in Israel. It positions as a hands-on PPC shop for brands in the seven to nine figure range, covering Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, plus Walmart advertising, and it has recently added an account management service. The site cites multibillion-dollar sales managed and a 95% client retention rate. Those are self-reported, so ask what the retention figure counts and over what period.

It describes pricing as a flat monthly fee, month to month, but publishes no figure; the only numbers we found were in third-party directories, and those are not the firm's word. The fit is a brand with a sound catalog that needs the advertising run by specialists. The anti-fit is a brand that needs listings, creative or inventory work owned by the same team. Confirm the current service scope on a call.

3. Direct Agents: for brands that want Amazon coordinated with other channels

A Manhattan agency (Fifth Avenue, per its site) founded in 2003, with additional offices in California and Texas. Its Amazon page pitches optimizing for profit rather than ROAS and covers Sponsored Products, Brands and Video, Display, DSP and Amazon Marketing Cloud. Clients named on the site include Belkin, Carhartt, Britbox and Bazooka Candy.

The key context is that Amazon is one capability inside a broad growth agency, not the whole business. That suits a brand that wants one partner across Amazon, paid search and social and values the process of an established shop. It is a weaker fit if you want an Amazon-only specialist or a small senior team. Ask who staffs the Amazon work specifically, and what else those people also handle. We found no published pricing.

4. Power Digital: for challenger brands running Amazon inside a bigger growth plan

Its own footer lists offices in San Diego, New York (Broome Street), Medellin and Atlanta. Directories describe it as New York-headquartered; the site itself does not label a headquarters, so treat it as a multi-city agency with a Manhattan office. Its Amazon page describes pirawna as its dedicated Amazon marketplace growth unit, a recent acquisition, and cites $1.4 billion or more in managed revenue and single-digit account-to-manager ratios. All of that is self-reported.

The fit is a brand that wants Amazon connected to a wider growth program from one larger partner. The questions to ask are practical ones: who runs the account day to day, whether that person came from pirawna or from Power Digital, and what the real ratio is for your account. Pricing is not published.

5. Voy Media: for NYC brands that want a Manhattan paid media team

A Midtown agency (West 39th Street, per its site) that markets itself as made in NYC. Its Amazon page makes a number-one claim for itself, and the site shows agency-wide figures, such as $183M in revenue generated and 92% of clients doubling revenue in year one, that are not specific to Amazon. Those are self-claims with no stated method.

We found the Amazon page thin compared with the rest of the site, and we could not find Amazon-specific pricing. That does not make Voy a poor choice. It makes the diligence your job: ask for Amazon-specific case studies, two references from brands your size, and a written scope and fee before the second call. The fit is a brand that values a Manhattan team and is running Amazon alongside other paid channels.

6. Velocity Sellers: for brands that want a full-service Amazon operation

Its own site lists an address in Jericho, on Long Island, which is outside the five boroughs. It calls itself a full-service Amazon seller agency and says it has operated since 2016. It cites $4 billion or more in managed revenue, again self-reported, and performance-based partnerships are common in how it works. We did not find published pricing.

The fit is a brand that wants one team to handle ads, listings and operations, and is comfortable with a performance-linked structure. The caution is the structure itself: with any revenue-share deal, get the baseline in writing, meaning what revenue counts, what is excluded, and what happens to the fee if you stop. The site also describes its client base inconsistently in different places, so ask for a current client count.

7. Olifant Digital: for established brands that want senior-only ad management

Many directories file Olifant under New York City. Its own site gives an address in Grand Island, in western New York, roughly 400 miles from Manhattan, and it works with clients remotely. It claims a top ranking on Clutch and $100M or more in annual managed revenue, positions around senior specialists on every account, and describes an in-house AI platform. These are self-claims.

The fit is an established brand burned by the junior-account-manager shuffle. That pitch is also ours, so apply the same test to both of us: ask to meet the person who will run the account, and get their name into the contract. The anti-fit is any brand that wants regular in-person meetings in the city.

Does an NYC Office Matter for Amazon Work?

Mostly no. Amazon work happens in Seller Central, the ads console and shared reporting, and none of it requires a conference room. What predicts results is who runs your account, how they measure success, and whether they understand your category's economics. A Manhattan address tells you where the sales team parks its laptop. It tells you nothing about who optimizes your campaigns on a Tuesday.

There are real reasons to want a local team: in-person quarterly planning, a brand that sells both wholesale and Amazon and needs face time with buyers, or simple preference. If that is you, the Manhattan and Brooklyn firms above are the natural shortlist. If it is not, widening the search to remote firms gets you more senior operators and fewer account coordinators. We unpack that argument for the city in our NYC Amazon consultant page.

⚠ Watch Out

Directories go stale. While researching this list we found Nuanced Media in agency rankings, and its own site now says the company closed on 14 October 2026. Before you book a call with any firm from any list, including this one, check that its website, team page and recent posts are current.

Which NYC Amazon Agency Fits Which Brand?

✓ Match the firm to the gap
✓Past $5M, want senior ownership of the whole channel: Brand GrowthIQ or Olifant Digital, then interrogate who actually works the account.
✓Ad account is the main problem: IG PPC, with the caveat that you will need listings and operations covered elsewhere.
✓Amazon is one piece of a bigger paid and growth plan: Direct Agents, Power Digital or Voy Media, with Amazon-specific references from each.
✓Want one team to run ads, listings and operations: Velocity Sellers, after the fee baseline is written down.
✓Under roughly $1M in Amazon revenue: Most firms above are built for larger accounts. Start with our agency vs. freelancer guide instead.

If you are still deciding between an agency and a different model entirely, the comparison of a fractional Amazon team versus an agency and our list of fractional consultants and agencies cover the other side of the choice.

How Much Do NYC Amazon Agencies Charge?

Most firms on this list do not publish pricing, which is itself information. Across the market, three models dominate. Flat retainers are predictable and easiest to compare. Percentage of ad spend is common and quietly misaligned, because the agency's invoice grows when your spend grows whether or not your profit does. Hybrid retainer plus percentage, sometimes with revenue share on top, is typical at the serious end. A few firms work on performance-only terms, which deserve more scrutiny, not less.

Being in New York does not change these models; office rent does not appear on your invoice as a line item, though it may appear in the fee. What matters is the fully loaded cost against the contribution margin the agency is accountable for moving. A retainer that adds five points of margin on a healthy channel is the cheapest thing you will buy all year. A smaller retainer that reports ROAS while margin erodes is expensive at any price. The full breakdown, with ranges, is in our Amazon agency pricing guide.

What Should You Ask Before Signing With an Amazon Agency?

Every firm above will sound excellent on a sales call. Sales calls are the one deliverable every agency ships on time. The separation happens under five questions.

✓ Ask every finalist, including us
✓Who exactly works my account each week, and how many others do they carry? Get names and a number, not a team page.
✓How do you measure success? If the answer is ROAS with no mention of contribution margin or ACoS and TACoS together, the reports will flatter the agency, not your P&L.
✓What happens in month one? A real audit of structure, search terms and listings, or a straight jump to "increase budgets".
✓What are the contract and exit terms? Notice period, minimums, and who owns the ad account and data when you leave.
✓Can I speak to two references my size, in my category? Amazon-specific, not agency-wide.

The long version, including the answers that should end the meeting, is our guide to choosing an Amazon agency. To see how we answer our own questions, the side-by-side is on our comparison page. And when you see the term "Amazon PPC" on a pitch deck, remember it is one-third of the job: advertising, listing SEO and account operations move the same profit number.

What Red Flags Should End the Meeting?

✕ Walk away when you hear
✕Guaranteed rankings or revenue. Nobody controls Amazon's results page. A guarantee is a confession about the sales process, not the service.
✕ROAS-only reporting. ROAS can climb while your business loses money. Ask how, and if they cannot answer, you just saved a year.
✕The senior pitch, junior delivery two-step. If the person who wowed you will not be on the weekly calls, the pitch was theatre. Get names in the contract.
✕An NYC address offered as proof of quality. It proves a lease. Ask for an Amazon-specific reference instead.
✕A revenue-share fee with no written baseline. If you cannot say what revenue counts and what happens at exit, you cannot price the deal.

There are more in our full list of Amazon agency red flags. If a firm trips two of these in the first call, the other five firms on this list are waiting. [Closes laptop. Opens next tab. Re-reads the map.]

FAQ

What is the best Amazon agency in NYC?

There is no single best. There is a best fit for your revenue stage, category and what you need owned. Manhattan and Brooklyn firms such as Direct Agents, Power Digital, Voy Media and IG PPC suit brands that want a local team. A capped-roster fractional team like Brand GrowthIQ, which works remotely, suits established brands that want senior operators rather than an account-manager layer.

Do I need an Amazon agency located in New York City?

Usually not. Amazon work runs in Seller Central, the ads console and shared reporting, so office location matters far less than who runs your account and how they measure success. Local helps if you want in-person planning sessions or sell through wholesale as well as Amazon.

How much does an Amazon agency in NYC cost?

Most NYC agencies do not publish prices. Models include flat monthly retainers, a percentage of ad spend, hybrids of the two, and performance-based revenue share. Compare the fully loaded cost against the contribution margin the agency is accountable for, and get the fee structure in writing. Brand GrowthIQ publishes its range: retainers of $5,000 to $25,000 a month.

Are the NYC Amazon agencies in directories actually in New York City?

Not always. Directory labels are often looser than the firms' own addresses. In our check, one listed firm's own site showed Brooklyn, one showed Long Island, and one showed Grand Island near Buffalo. Always check the address on the firm's own website.

What should I ask an Amazon agency before signing?

Ask who works your account each week and how many other accounts they carry, how success is measured, what happens in month one, what the contract and exit terms are, and for two references from brands your size in your category. The full checklist is in our guide to choosing an Amazon agency.

Is Brand GrowthIQ based in New York City?

No. Brand GrowthIQ is based in Jersey City, New Jersey, and works with NYC and tri-state brands remotely on Eastern Time. There is no Manhattan office to visit, and we say so up front because it is the main reason some brands will prefer another firm on this list.