TikTok Shop Consultant
Diagnoses the channel: unit economics, creator program design, ad strategy, and a plan. Your team executes. The right fit if you already have capable hands and need senior judgment on what to do next.
TikTok Shop Consultant — New York City
TikTok Shop Consultant for New York City Brands.
Brand GrowthIQ is a TikTok Shop consultant and management partner for New York City brands that also sell on Amazon. We are based in Jersey City and work remotely on Eastern Time. Michael Keeling, a former Amazon employee and brand-side Head of Amazon, runs the channel with a profit-first lens: contribution margin, not GMV, and branded search lift on Amazon as the number that connects the two channels.
Reviewed & updated October 2026 · Serving New York City and the tri-state area on Eastern Time.
Consultant vs. Agency vs. Our Model
Three Ways to Get TikTok Shop Help — And How They Differ.
Brands searching for a TikTok Shop consultant in NYC usually get pitched content volume. The model matters more than the label.
TikTok Shop Agency
Executes a defined scope: creator outreach, content, and campaign management, often measured on GMV and posts delivered. Our guide to what a TikTok Shop agency actually does covers what to expect and what to ask.
Fractional Amazon Team with TikTok Shop (Our Model)
TikTok Shop is run by the same senior team that runs your Amazon channel, measured on one P&L. See the TikTok Shop management page for what is included.
How We Run It
A profit-first TikTok Shop system
A profit-first TikTok Shop system
for NYC brands.
Every piece below has a detailed guide, because the numbers should be checkable before you spend a dollar.
Unit economics first
Before any creator or ad spend, we build the cost stack and the break-even ROI. The TikTok Shop profitability guide shows how to do it for your product.
Read the guide →Creators and samples
We recruit by evidence of selling, not follower count, and size sample waves to a budget. See how to recruit affiliates and sample ROI.
Affiliate playbook →Ads against break-even
Automated spend is only worth running when it clears the break-even ROI. See when GMV Max helps and when it burns margin.
GMV Max guide →Returns and reporting
Returns cost more than the lost sale, and GMV hides them. We track both. See TikTok Shop returns and refunds.
Returns guide →
Why It Matters in NYC
NYC Brands Are Already on Amazon. TikTok Shop Should Pay Back There Too.
New York is one of the densest consumer-brand markets in the country, and most of those brands already run an Amazon channel. For them, TikTok Shop is rarely a standalone business. It is a demand engine: creator content sends viewers to search your brand on Amazon, and branded search lifts rank.
Our view is that for brands on both channels, the primary TikTok KPI is branded search lift on Amazon, with in-app contribution as the secondary line. We explain the loop in the TikTok affiliate flywheel.
Local access to creators and production studios is convenient, but it is not what decides who sells your product. Affiliates are sourced by category fit and sales evidence from anywhere in the country, which is why the work runs the same way remotely.
One P&L across both channelsThe team running Amazon runs TikTok Shop, so spend is judged on contribution margin across the whole business.
Senior attention, capped rosterWe cap at 4 clients. You work directly with the strategists doing the work.
Numbers you can checkEvery method is published, with illustrative inputs labeled as such, so your finance team can rebuild the math.
Fit
Who This Is and Is Not For.
A good fit: established consumer brands, roughly $5M to $100M in total revenue, already selling on Amazon, that want TikTok Shop run by operators who understand both channels and report on margin.
Not a fit: brands that want view counts and trending posts as the goal, TikTok-only businesses, or anyone shopping for the lowest monthly fee. We would rather say so on the call than discover it after onboarding.
Need Amazon help too? See our Amazon consultant NYC page, or our Jersey City and New Jersey page.
FAQ
Common questions
Common questions
from NYC brands.
Everything you would want to know before reaching out.
A TikTok Shop consultant works out whether the channel makes money for your product and designs how to run it: unit economics, the creator and sample program, commission and pricing, ad spend, returns, and reporting. Brand GrowthIQ does that and then runs it alongside your Amazon channel, judged on contribution margin instead of GMV.
Our TikTok Shop service is offered as an add-on to our fractional Amazon team, built for brands that also sell on Amazon. If you are TikTok-only, we are probably not the right fit, and we will say so on the Fit Call.
No. TikTok Shop affiliates are sourced by category fit, recent sales evidence, and audience match, not by zip code. New York has a deep pool of creators and production talent, which is convenient for content shoots, but geography is not a filter for who sells your product.
On contribution margin per order and, for Amazon brands, branded search lift on Amazon. In-app revenue matters, but creator content often pays back on Amazon as branded demand, which TikTok Shop reporting will not show you.
TikTok Shop is scoped alongside a fractional Amazon engagement, which runs $5,000 to $25,000 per month depending on scope, and most engagements start with a $3,000 flat Diagnostic. See the TikTok Shop page for what is included, or ask on the Fit Call.
Brand GrowthIQ is based in Jersey City, New Jersey, and serves New York City and tri-state brands remotely on Eastern Time. There is no Manhattan office; the work happens over weekly video calls, a shared Slack channel, and direct account access.
Get Started
Book a Fit Call.
30 minutes, senior-led. We'll pull up your account live and walk through exactly what's holding back your growth — no pitch deck, no package upsell.
Free 2-Minute Profit Leak Audit
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Find where your Amazon profit is leaking
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Free 30-Minute Fit Call
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We'll pull up your account live, walk through exactly what's holding back your growth, and show you the specific changes we'd make — with the data to back it up.
Live account audit — we look at your actual data together
Specific ad structure and listing gaps identified
Custom growth roadmap built around your margin goals
No pitch deck. No package upsell. Just honest strategy.
Limited spots available each month.