A 90-day roadmap for using TikTok Shop affiliates to lift branded search on Amazon and DTC — built by an ex-Amazon Ads Partnership Marketing operator. $997. Delivered in 7 days.
Buy the Roadmap — $997One-time payment. No subscription. Includes a 30-min strategy call at Day 30.
Michael Keeling. Ex-Amazon Ads Partnership Marketing (Ads + Stores). Ex-HS Ad on Lowe's, Home Depot, and Costco accounts. Ex-Forum Brands. Former Head of Amazon at Triquetra Health.
11+ years operating inside the Amazon and ecommerce ecosystem — from seller-side to Amazon HQ and back. This roadmap is built from the specific knowledge of what actually drives Amazon revenue growth, not agency theater.
The best consumer brands running TikTok Shop right now aren't there for the TikTok Shop revenue. They're there for the Amazon and DTC halo.
Creators post shoppable videos. Viewers watch. Days later, those same viewers search the brand name on Amazon. Branded search volume moves up. And branded organic search is the cheapest, highest-converting source of Amazon revenue there is.
In a market where Amazon CPCs keep climbing every quarter, a working TikTok Shop flywheel is a durable moat against rising ad costs. That's what this roadmap is designed to build.
Which creators actually fit your brand? What commission rates get you to the top of their promotion list? How do you sequence a 90-day launch so you don't waste month one on setup? What content briefs actually work?
Nobody publishes these answers because agencies use them as bait for retainers. This roadmap gives you the answers.
A 25-slide PDF customized specifically for your brand. Includes competitive analysis of your three named competitors, five hand-picked creators vetted for your category, a commission tier structure calibrated to your unit economics, and a week-by-week 90-day execution plan.
A 12-minute video walkthrough where Michael explains the specific choices made for your brand — which creators he chose and why, how the commission structure was calibrated, what to prioritize in your first 30 days.
A checklist-driven Google Sheet with your 90-day actions, affiliate roster, milestone reviews, and AI prompts that pull data from TikTok Affiliate Center automatically.
A 28-page playbook with AI prompts for creator outreach, onboarding sequences, and monthly performance reports. Plus a sourcing framework for finding creators beyond your recommended list.
A one-page Word document you customize with your brand info and send to activated creators. Covers commissions, FTC disclosure, IP rights, and termination.
One 30-minute 1:1 call scheduled at Day 30 to reflect on execution, course-correct, and plan the next phase.
A Getting Started Companion — an 11-page navigator for TikTok Shop setup covering business verification, Seller Center configuration, and Affiliate Center setup.
Part of the lift attributed to the TikTok Shop affiliate flywheel built during the engagement.
Results shown are actual client outcomes. Your outcomes will vary based on category, execution, and starting position.
You'll get some of it right and miss the parts that matter most.
They do the work but they don't teach you, and you're locked in.
The exact plan, delivered in 7 days, executable in-house.
$997 vs. $2,500–$5,000/month is the same math brands run when deciding between hiring a consultant and hiring a fractional operator. The Roadmap is the fractional version.
Agency audits are sales pitches wearing analysis clothing — they conclude "you need us to manage this for you." The Roadmap is a customized plan built to be executed in-house. There's no upsell. What comes next is your decision.
You get an additional Getting Started Companion covering the setup process (Seller Center, business verification, product catalog, Affiliate Center configuration). The Roadmap picks up from day one of your program.
After purchase, you'll fill out an 8-question intake form (about 10 minutes). Michael uses your responses to customize every section of the Roadmap. Turnaround: 7 business days from intake to delivery.
Reply within 14 days of delivery with specifics. Michael revises once at no charge. The goal is your roadmap being genuinely usable for your brand.
Yes. Roadmap buyers who want done-with-you execution can convert to a fractional retainer starting at $6,500/month. Reply to the delivery email at any point in the 30-day window.
Brands under $2M annual revenue (the framework assumes marketing budget and product-market fit that smaller brands haven't reached yet). Agencies looking to buy this to resell to clients. Brands that need done-for-you execution rather than a plan they'll run themselves.
The next 90 days determine whether your TikTok Shop affiliate program becomes a real revenue engine or an idea you talked about once. The roadmap is here. The rest is execution.
Buy the Roadmap — $997One-time payment. 7-day delivery. Includes 30-day strategy call.
— Michael Keeling, Brand GrowthIQ
