Amazon Advertising (PPC)
Sponsored Products, Brands, and Display — structured to build organic ranking, not ad dependency. Every dollar justified before we scale it.
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Amazon Agency — New York City
Amazon Marketing & Advertising Agency in New York City.
NYC brands compete in some of the most crowded Amazon categories in the world. Most brands searching for an Amazon marketing agency NYC or Amazon advertising agency NYC end up with the same junior-staffed shops spreading attention across 30+ accounts. BGIQ is a fractional Amazon team — senior operators on PPC, listings, and account ops, capped at 4 clients so every account gets real attention.
3.54%
TACoS for Athlean-X — industry average is 15%+
87%
Of Athlean-X units sold organically — not through ads
+48%
Revenue growth for Sunmed in their first 30 days
137%
Impression surge for Sunmed — month one post-optimization
What We Do
Full-service Amazon management
Full-service Amazon management
for NYC brands.
We run every growth lever — advertising, listings, account ops, and strategy — through a modular tier structure that lets you pick the engagement that fits ($5K–$25K/mo). Compare engagements in detail →
Listing Optimization & SEO
Keyword-rich titles, bullets, and A+ Content written for Amazon's algorithm and real customers. The foundation everything else builds on.
Full service details →Full Account Management
End-to-end ownership of your Amazon business — campaigns, listings, inventory, account health, and reporting.
Full service details →
Why It Matters in NYC
New York City Brands Face Tougher Competition on Amazon.
NYC is one of the most brand-dense markets in the country. Beauty, fashion accessories, food & beverage, consumer electronics, and luxury goods — categories where every competitor has a marketing budget and a full agency behind them.
The brands that win on Amazon aren't necessarily spending the most on ads. They're winning because their listings convert better, their organic rank compounds faster, and their TACoS stays lean while competitors burn through margins.
We're a fractional Amazon team built for NYC brands — senior operators on PPC, listings, and account ops, capped at 4 clients. Same strategic partnership and weekly reporting cadence as any local partner. Geography doesn't change the output.
High-competition category expertiseBeauty, consumer goods, health, and fashion accessories — we've built profitable Amazon systems in the categories NYC brands compete in hardest.
Senior-level attention, not a junior teamWe cap at 4 clients. Every NYC brand we work with gets direct access to the strategists doing the actual work — no account coordinators, no handoffs.
Margin-first, not revenue-firstNYC brands often have high COGs. We optimize for profit margin — TACoS, contribution margin, and SnS adoption — not just top-line revenue.
Categories We've Operated
NYC Brands We've Built Profitable Amazon Programs For.
NYC's consumer brand ecosystem is unusually diverse. The categories where our fractional Amazon team consistently delivers the strongest ROI map directly to the city's brand-building strengths.
Beauty & Skincare
Premium beauty brands face Amazon's image-driven conversion dynamics on top of strict ingredient claim regulations. Our work here typically combines listing copy refinement, A+ content rebuilds, and creative-led PPC strategy. Beauty is also where Amazon Brand Registry IP enforcement matters most — see Amazon Brand Registry benefits.
Food & Beverage
F&B brands hit unique challenges: subscription dynamics, FBA vs SFP trade-offs, regulatory labeling, and dimensional weight optimization that materially impacts contribution margin. The Amazon Subscribe & Save flywheel is where most of the profit lives, and it requires deliberate operating discipline most generalist agencies skip.
Fashion & Accessories
Fashion on Amazon is variant-heavy. Sizing, color, material — each combination is its own SKU and each needs accurate inventory planning, parent-child relationship structure, and search term mining. The brands that win are the ones treating Amazon as a real channel rather than a clearance outlet.
Health & Wellness
Supplements and wellness brands carry the highest regulatory risk on Amazon. Listing suppressions, performance health warnings, and IP infringement claims are higher-frequency events here than in any other consumer category. Senior account management is non-optional.
Premium Consumer Goods
NYC's premium and luxury brands carry higher COGs than national average competitors. That makes margin discipline existential: TACoS optimization, Subscribe & Save adoption, and inventory turn velocity matter more here than in lower-AOV categories where revenue growth can mask margin compression.
Multi-Brand Holding Companies
NYC is unusually dense with multi-brand portfolio operators — agencies of record, holding companies, and brand collectives. Our fractional model maps to portfolio operations: one senior team, multiple brands under management, shared learnings across the portfolio, and coordinated TikTok-to-Amazon flywheel execution.
How It Actually Works
Working Remotely With NYC Brands — The Operating Reality.
Remote operating is the default for senior Amazon work in 2026. The discipline isn't being in the same room; it's being on the same cadence. Our standing rhythm with NYC brands is what makes the engagement feel local even when it isn't:
Monday: 30-minute strategy call. Last week's KPIs, this week's priorities, any decisions waiting on input. Same time slot every week so it becomes background ritual instead of scheduling overhead.
Tuesday-Thursday: Execution. Search term mining, bid management, listing updates, case management. Shared Slack channel for anything that needs faster than weekly turnaround.
Friday: Written weekly report. Numbers, actions taken, anything that requires brand-side input by the following Monday. Same template every week so changes are easy to spot.
Same time zone helps. NYC brands and our team operate on the same hours, so urgent issues get same-day attention without anyone working off-hours. The closest analog isn't "outsourced agency" — it's a senior Amazon specialist embedded in your team who happens to work from a different office.
Weekly cadence, not monthlyMonday strategy, Friday report. The cadence that compounds — most agencies operate monthly because their staffing model can't support weekly.
Same-time-zone availabilityEST coverage during business hours. Issues escalate same-day, not next-business-day. The standard for serious Amazon operating partnerships.
Documented rhythmThe cadence isn't a vibe — it's a calendar. Same meeting structure, same report template, same shared dashboard. New team members on your side onboard fast.
The NYC Premium
Why Amazon Operates Differently for NYC Brands.
NYC brands face a specific set of Amazon dynamics that brands in lower-cost markets don't share. Recognizing the pattern matters because it changes what good operating looks like.
Higher loaded operating costs
NYC overhead — salaries, office space, taxes — flows directly into COGS for in-house teams. That makes the fractional model uniquely well-suited: senior expertise without the full-time NYC compensation load. The math gets meaningfully better as soon as you replace a junior in-house Amazon specialist with a senior fractional operator at comparable cost.
Denser competitive set per category
NYC categories are more crowded than national averages. Beauty, fashion, and food & beverage in particular have outsized competitor density on Amazon because so many emerging brands launch from NYC. The implication: PPC efficiency matters more, listing differentiation matters more, and the brands that win usually have senior strategic input rather than tactical execution alone.
Stronger agency saturation
NYC has more Amazon agencies pitching than any other US market by a wide margin. The signal: every brand we talk to has been pitched three times in the last year. Most are tired of the same generic deck. The differentiator we lean into is the operating model itself — capped client roster, senior-only operators, and the specific cadence above. (See how to pick an Amazon advertising agency and Amazon agency red flags for the broader vetting framework.)
Tighter contribution-margin pressure
The combination of premium positioning, higher operating costs, and dense competitive sets compresses contribution margin for NYC brands. That makes Amazon margin discipline existential rather than nice-to-have. TACoS optimization, Subscribe & Save adoption, and inventory turn velocity become primary KPIs, not afterthoughts.
Client Results
Real numbers.
Real numbers.
Real clients.
We don't show "up to" numbers or cherry-picked months. Here's the actual data from our current Amazon clients.
AX
Athlean-X
● Active — 11+ months
+190%
Subscription growth Nov → Mar
+176%
Revenue growth Q2 → Q3 2025
33.6%
Profit margin
3.54%
TACoS — avg over 11 months
87% of all sales were organic. By building a ranking-first ad structure and compounding Subscribe & Save adoption, Athlean-X now earns on autopilot. Q4 2025 alone delivered $195K at a 1.87% TACoS.
SM
Sunmed
● Active — since March 2026
+48%
Revenue growth (Month 1)
+137%
Impression surge (Month 1)
+49.5%
Units sold increase
−42%
Refund rate drop
In their first 30 days, we drove a 47.99% revenue surge and doubled visibility across search — while cutting the refund rate by 41.9%.
Month 2 (April): Subscribe & Save reached 240 subscriptions (+8.6% MoM), building a compounding recurring revenue base.
FAQ
Common questions
Common questions
from NYC brands.
Everything you'd want to know before reaching out.
An Amazon marketing agency manages every growth lever on your Amazon account — PPC, listings, account health, and strategy. We do that as a fractional Amazon team — senior operators capped at 4 clients, embedded with your team the way an in-house Amazon department would be. For NYC brands, we work fully remotely with the same depth as a local partner.
Amazon advertising (PPC) is the paid side — Sponsored Products, Sponsored Brands, Sponsored Display. Amazon marketing is the broader strategy: listing optimization, SEO, A+ Content, brand positioning, and channel strategy. We manage both as one integrated system because they only work when they work together.
We work with brands doing $5M–$100M in annual Amazon revenue. NYC brands tend to span beauty, fashion accessories, consumer electronics, food & beverage, and health products — all categories we have deep experience in. The common thread is brands that want profitable growth, not just revenue.
Yes — all of our client work is done remotely. NYC brands get the same strategic partnership, weekly reporting cadence, and direct access to the strategists doing the actual work. We've built profitable Amazon systems for brands across the country without ever needing to be in the same room.
We track TACoS (Total Advertising Cost of Sale), organic unit share, revenue growth, and contribution margin — not vanity metrics like impressions or clicks. Our benchmark: Athlean-X achieved a 3.54% TACoS with 87% of units sold organically. That's what a healthy Amazon account looks like.
Get Started
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30 minutes, senior-led. We'll pull up your account live and walk through exactly what's holding back your growth — no pitch deck, no package upsell.
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Get a custom Amazon growth plan for your brand
We'll pull up your account live, walk through exactly what's holding back your growth, and show you the specific changes we'd make — with the data to back it up.
Live account audit — we look at your actual data together
Specific ad structure and listing gaps identified
Custom growth roadmap built around your margin goals
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